HUSH

HUSH Reel Winter '09

noreply@heyhush.com — Fri, 27 Jun 2008 07:04:12 -0700

Marketel FTQ "Air Transat" & "Van Houtte"

noreply@heyhush.com — Fri, 19 Feb 2010 01:24:34 -0800

In an effort to achieve world domination, we planted our flag across the border in the land of the red and white maple leaf. This marked the founding of Studio HUSH Inc. with our hockey-loving Canadian brethren. This presence attracted the attention of the Marketel agency in Montreal, who in conjunction with Moskito Films, asked us to develop a pair of spots for FTQ - a Canadian fund offering up unbeatable investment opportunities in local companies close to Quebecois hearts. The campaign features strong art direction applied across a variety of scripts requiring diverse production techniques. For our effort, we developed a pair of :15s of the CG persuasion that play with proportion, dimension and unexpected transitions and transformation.

McCann SF "HP" Integrated Campaign

noreply@heyhush.com — Tue, 29 Dec 2009 19:39:14 -0800

Integrated production process. Shared assets. Unified creative direction. It all sounds nice, but does anyone really pull it off? McCann (San Francisco) tapped HUSH to run in parallel for Hewlett Packard - an all out sprint to develop a slew of large-format rich media ad units in lockstep with several broadcast spots. The HP campaign was to tie in several new product offerings but moreover, a new look and feel for the brand. We pitched an extremely clear process integrating interactive and broadcast content. We followed a path of least resistance and capitalized on the efficiencies of a single production partner and the clarity of unified creative and technical direction. In the end, we made rich media banners big and sexy and the broadcast spots a cherry on top.

Sub Rosa "Kiehl's: The History of Kiehl's"

noreply@heyhush.com — Tue, 29 Dec 2009 18:42:33 -0800

Shampoo and conditioner. Scents and oils. Attraction powder and hand lotion. No, it's not your Friday night at home, it's the legacy of reputable brand and New York apothecary, Kiehl's. Our partner in crime was agency Sub Rosa, who asked HUSH to develop The History of Kiehl's - part of kiehls.com branded content and a window into a well-known global brand that got it's start on a little downtown NYC corner. Written, designed, animated and served up steamin' hot by HUSH, we're really proud of this big history of a great little brand.

Sony Ericsson "EU"

noreply@heyhush.com — Sun, 20 Dec 2009 18:42:33 -0800

Sony Ericsson is back, this time with an even bigger task. We had already worked on several projects in which we developed the branded content for a single handset. This time our challenge was to develop a complete content offering that ties together an entire category of handsets called Entertainment United. The trick was to trump up the individuality of each handset while at the same time evoking the power of the category as a whole - all this without using characters, geography- or language-specific content. We lead with abstract, animated narrative in which our "heros" share, interact and exchange in the pursuit of, well, color. Our delivery was a multitude of content including animated ringtones, desktops, interfaces and still wallpapers - the color palettes, animation styles and nuanced motion were particular to each handset.

Sony Ericsson "Big Screen"

noreply@heyhush.com — Mon, 13 Jul 2009 22:29:17 -0700

Written, designed, and directed by HUSH, we responded to Sony Ericsson's desire to promote their new "big screen" phone with our own twisted vision. Thinking back now, it was a rather simple series of mental leaps: a big screen, a drive-in, a giant pissed-off robot, a teenage couple mid-make out, laser beam battles, and some final victorious tongue action. And that was just the opening short. We also delivered a slew of other goodies: video ringtones, demo movies, wallpapers, audio signatures - all part and parcel of SE's latest release.

Syfy "Cheerios IF"

noreply@heyhush.com — Wed, 01 Jul 2009 02:56:21 -0700

The Sci-Fi (now Syfy) Channel asked HUSH to work on the next iteration of their well-known "IF" bumper campaign. For this version, Syfy was co-branding with Cheerios. After all, when you think of freakish, out-of-this-world occurrences, the bizarre, unexplainable, the unanswered: you think of the little round breakfast buggers, right? Right. We scripted a bunch of ideas and ultimately had the opportunity to incorporate the famed Bee character. Feather in cap!

Jack Morton "Hyundai Drift"

noreply@heyhush.com — Wed, 01 Jul 2009 02:54:33 -0700

The newly minted Genesis Coupe - built around and defined by the fascinating sport of "drifting." We pitched Jack Morton to do a CG piece that gets us closer to the action - impossible angles, exaggerated perspectives, aggressive moves - to give audiences a look into this new type of drift racing. They bought it. We made it. Now hold on.

Discovery "Alaska Week"

noreply@heyhush.com — Tue, 21 Apr 2009 20:14:11 -0700

For the premier of The Discovery Channel's renowned Alaska Week programming, they asked HUSH to write, design and produce a series of promos inspired by the landscape of Alaska itself. Using a healthy dash of hyperbole, we envisioned an Alaska of epic proportions and impossible terrain. In the end, we made it - nearly drowning in the frigid arctic ocean, barely escaping the clutches of an angry grizzly, and speeding across the frozen tundra in the wake of some salivating sled dogs. Alaska rocks.

Psst! "Super Happy Fun Show"

noreply@heyhush.com — Thu, 26 Feb 2009 22:57:01 -0800

Hmmm. What happens when the renowned Pass It On film curators give us a blue sky brief - no restraints, no rules? I guess our brains run wild with twisted tales of TV torture and game shows gone awry. We get the crazies. We hope you get some too when you watch our section of this three-part film.

Sony Ericsson "Dance Off"

noreply@heyhush.com — Wed, 18 Feb 2009 02:45:19 -0800

For the launch of Sony Ericsson's latest walkman phone, HUSH was asked to concept and produce a slew of irreverent, music and dance driven animation and design content. In this piece, HUSH pursued a different take on the b-boy dance battle using simplified, iconic characters - crews composed of circles and triangles. The piece is a mix of retro music video cliches, 1980's dance sub-culture, and the in-your-face attitudes associated with the genre. In the end, however, the battle becomes less antagonistic and more Busby Berkeley - the crews fall in sync, performing choreographed moves that transform them into pure dance "energy."

Sony Ericsson "Discovery"

noreply@heyhush.com — Tue, 17 Feb 2009 02:54:10 -0800

Sophistication. Exploration. Journey. Sony Ericsson approached HUSH to lead the ideation, development and production of digital content for their newest walkman phone, the w705. Our short film would set the look and feel for all mobile content (video, animation, still imagery, and audio) embedded in the phone at its launch - which we also created. With a projected sales base of several million, we new the work would get some eyeballs.Â

The short was to be purposefully abstract - a distinct move away from previous Sony Ericsson efforts that were more "demo" focused. The user is taken on a metaphorical journey into the phone's world where exploration and discovery are paramount. The concept was to evoke the feeling of possibility that a new, sophisticated mobile device provides its users.

Nokia "Supernova" Installation

noreply@heyhush.com — Mon, 26 Jan 2009 19:37:36 -0800

Come on, take a closer look! Nokia commissioned HUSH to develop an installation for their retail Flagship stores worldwide. Timed with Nokia's launch of the Supernova phone series, we created a physically interactive kiosk that challenges the viewer's notions of voyeurism and provides a unique media experience for customers in the retail environments. Working closely with technical partner Obscura Digital, we creative directed the project from concept to completion. The project combines beautiful portraiture footage, the form factor design of the kiosk's structure and branding, as well as the back-end C++ code that generates particle animations on the Supernova-shaped mirror display screen. Yeah, it's a lot to juggle. Take a look at the short documentary movie above and all will be clear.

American Express "Access"

noreply@heyhush.com — Tue, 25 Nov 2008 23:43:10 -0800

Slow it down. Take a breath. Breathe in. Breathe out. When the global ad agency Momentum (NY) came to HUSH to tackle the creation of all video content for the LA Live / Staples Center exhibition space, we decided to chill. In a space punctuated with frenetic animation, flashy eye-candy, and shock-and-awe motion graphics, we decided to turn down the volume to get noticed. We shot super high-speed photography of athletes and musicians in the peak of their performances and combined that with minimalist lighting, compositing and sound design. The result was poetry in motion and a meditative moment amongst the surrounding buzz.

Nike "Hyperdunk"

noreply@heyhush.com — Fri, 27 Jun 2008 07:03:56 -0700

Mayweather. De La Hoya. Those dudes are jacked. And so is Nike's new space age apparel technology named "Flywire." It's light weight, incredibly strong and coming to a store near you. The production company Central Planning, a frequent Nike collaborator, asked us to develop a piece that slowly unveils this cool new technology featured in Nike's Hyperdunk basketball shoe for the first time ever.

Amber Gray "Estee Lauder"

noreply@heyhush.com — Fri, 27 Jun 2008 07:03:38 -0700

Fashion. Beauty. Even some severed heads wearing makeup. Yeah, we love the work of Amber Gray. We met the talented photographer and were immediately impressed. Amber must have felt something similar, because she asked us to collaborate on a spot she put together for Estee Lauder perfume. We handled all post production - editing, animation, color correction and effects - or in layman's terms: those special sprinkles of shiny, sparkly love.

Nike "NIKEiD"

noreply@heyhush.com — Fri, 27 Jun 2008 07:03:20 -0700

Dream it. Design it. Ship it. That's the NIKEiD concept in a nutshell. But what's the definitive image that evokes the power of this incredible customization service? That's precisely what Nike came to us to create for use in all Nike Town stores and NIKEiD studios around the world. We came up large-format graphics that present inspiring images for the NIKEiD customer. "Splash" and "Thread" are frozen moments in imaginary time that evoke the NIKEiD experience. Jump in a puddle of paint and your shoe becomes a canvas of colors. Whip out the needle and thread, and you're a seamstress with skills.

GPJ "Honda FCX" Exhibition

noreply@heyhush.com — Fri, 27 Jun 2008 07:03:00 -0700

Mmmmm. That sweet smell of Hydrogen power. (Actually, it doesn't smell at all.) The future of the automotive industry is upon us and it's all about hydrogen power. Just ask anyone, especially, George P. Johnson, one of the leading exhibition agencies in the world. After collaborating with them for Acura the year before, we began work on Honda's new exhibition space for the 2008 Detroit, New York and Los Angeles Auto Shows. GPJ brought us in on the project early, allowing us to work through lots of concepts. We were charged with art directing the look and feel of the entire exhibition space, integrating motion media, exhibition graphics, interactive displays and jumbo media screens. The show was viewed by over one million visitors at it's LA premier, and perhaps the biggest compliment is that Honda continues to extend our media to both internal and external advertising campaigns.

Paraiso Pictures "Eden"

noreply@heyhush.com — Fri, 27 Jun 2008 07:02:42 -0700

Oh, sweet Eden, filled with trees, apples and snakes. The feature film production company, Paraiso Pictures, asked us to develop a signature animation to preface all of their releases based on their "paradise" theme. We left out the nudity, fig leaves and sexual tension, but managed to create something pretty cool anyway. Low-fi and crafty, there's plenty of temptation to go around.

"Paraiso Travel" Credit Sequence

noreply@heyhush.com — Fri, 27 Jun 2008 07:01:29 -0700

"No one should leave their seats." That was the directive underlying the creation of a credit sequence for the Columbian feature film Paraiso Travel - which set box office records in 2008. The credits became a short story in themselves - a journey from character to character - set against the the harsh realities of the American Dream for many immigrants who arrive in New York City. Visually, we developed distorted, exaggerated personas of the hero characters and stitched them together in a fluid journey from Columbia to New York. Whips. Chains. Stripper poles. It's all in there.

Winner: 38th Laus Awards for Graphic Design and Visual Communication (Barcelona, Spain, 2008)Â

Featured: Art of the Title (May, 2008)

Unilever "Day Zero"

noreply@heyhush.com — Fri, 27 Jun 2008 07:00:44 -0700

If only we could turn the back time - maybe we wouldn't have eaten that funky looking mussel… Or, we could watch FOX's series "24" with virgin eyes, seeing Jack Bauer save the world yet again. MindShare Entertainment asked us to turn back the clock in order to promote "Day Zero" - an online prequel series that went live the minute the final episode of "24" aired. We took the idea quite literally, writing a script in which the iconic events of "24" are played in reverse. We then designed and animated the spot - featured on TV and online - which un-explodes a nuclear bomb, un-crashes a helicopter, and un-fires a bullet through a pane of glass.

Random House Films

noreply@heyhush.com — Fri, 27 Jun 2008 07:00:20 -0700

You want beveled and chromed 3D typography? Some klieg lights shining in your eyes? A monumental, orchestral sound track, perhaps? Nope, not this time. Instead, we took Random House's brand - defined by the world of print publications - and catapulted it into the world of cinema for the launch of Random House Films. In the end, the piece moves us from the most intimate moments of a writer's initial conception - when the first letter is typed and the ink is dried - to an expansive cinematic world of light, color and sound.

Winner: "365: AIGA Annual Design Competition 29", Identity Systems (2008)

Nike "Nike Plus"

noreply@heyhush.com — Fri, 27 Jun 2008 07:00:03 -0700

Years in development, this top-secret love-in between Nike and Apple finally came to fruition with Nike Plus. People run with Nike running shoes. People run with iPods. What if the two could live happily ever after? This piece visualizes the experience of running with the Nike Plus system wherein you enjoy your favorite tunes and get real-time feedback. Motion tracked CG elements rise into frame and spill out in the road ahead representing your progress, pacing, goals and of course, ultimate triumph.

Acura Auto Show

noreply@heyhush.com — Fri, 27 Jun 2008 06:59:47 -0700

We like it big. And so does George P. Johnson, one of the leading exhibition agencies in the world. GPJ came to us to develop media big and small, interactive and auto-play for Acura's exhibitions at the 2007 Detroit and New York Auto Shows.Â We're talking massive showrooms, high ceilings, and loud speaker systems. A media designer's Eden. We took our knowledge of design, animation and interactivity and brought it together with GPJ's experience in building cool stuff. Cool materials. Screens with touch sensors. Physical computing gadgetry. Animatronics. Yeah, we learned a bunch. In the end, we developed a range of media that walks the line between entertaining and educational, but always stopped people in their tracks.

Nike "AirMax360"

noreply@heyhush.com — Fri, 27 Jun 2008 06:59:23 -0700

Step all over us. That's what happened when we tried to promote the AirMax360 running shoe. Sure, running on the soft, silky air beds of the AirMax360 is a treat for the feet. But what's going on in there anyway? In this Nike in-store video, we took a look inside - literally.

Nike "Flower"

noreply@heyhush.com — Fri, 27 Jun 2008 06:59:13 -0700

It's a law of nature: you will like this spot. In an effort to promote and de-mystify the Nike Sphere React clothing line for women, we developed a beautiful CG flower that opens and closes like the fibers in this new Nike clothing technology. It's hot, the clothing's pores open. It's cold, they close back up again. It's like your skin, but better designed and you have to pay for it.

Nike "Force"

noreply@heyhush.com — Fri, 27 Jun 2008 06:59:00 -0700

The name says it all. The Nike Force basketball line is all about power and breaking stuff - like your opponent's face. What could better represent this take-no-prisoners attitude than smashing glass and a killer audio signature? Check out this great bumper for the Nike Force product line.