HUSH

Reel

noreply@heyhush.com — Fri, 27 Jun 2008 07:04:12 -0700

Nike "Hyperdunk"

noreply@heyhush.com — Fri, 27 Jun 2008 07:03:56 -0700

Mayweather. De La Hoya. Those dudes are jacked. And so is Nike's new space age apparel technology named "Flywire." It's light weight, incredibly strong and coming to a store near you. The production company Central Planning, a frequent Nike collaborator, asked us to develop a piece that slowly unveils this cool new technology featured in Nike's Hyperdunk basketball shoe for the first time ever.

Amber Gray "Estee Lauder"

noreply@heyhush.com — Fri, 27 Jun 2008 07:03:38 -0700

Fashion. Beauty. Even some severed heads wearing makeup. Yeah, we love the work of Amber Gray. We met the talented photographer and were immediately impressed. Amber must have felt something similar, because she asked us to collaborate on a spot she put together for Estee Lauder perfume. We handled all post production - editing, animation, color correction and effects - or in layman's terms: those special sprinkles of shiny, sparkly love.

Nike iD

noreply@heyhush.com — Fri, 27 Jun 2008 07:03:20 -0700

Dream it. Design it. Ship it. That's the NIKEiD concept in a nutshell. But what's the definitive image that evokes the power of this incredible customization service? That's precisely what Nike came to us to create for use in all Nike Town stores and NIKEiD studios around the world. We came up large-format graphics that present inspiring images for the NIKEiD customer. "Splash" and "Thread" are frozen moments in imaginary time that evoke the NIKEiD experience. Jump in a puddle of paint and your shoe becomes a canvas of colors. Whip out the needle and thread, and you're a seamstress with skills.

Honda FCX Auto Show

noreply@heyhush.com — Fri, 27 Jun 2008 07:03:00 -0700

Mmmmm. That sweet smell of Hydrogen power. (Actually, it doesn't smell at all.) The future of the automotive industry is upon us and it's all about hydrogen power. Just ask anyone, especially, George P. Johnson, one of the leading exhibition agencies in the world. After collaborating with them for Acura the year before, we began work on Honda's new exhibition space for the 2008 Detroit, New York and Los Angeles Auto Shows. GPJ brought us in on the project early, allowing us to work through lots of concepts. We were charged with art directing the look and feel of the entire exhibition space, integrating motion media, exhibition graphics, interactive displays and jumbo media screens. The show was viewed by over one million visitors at it's LA premier, and perhaps the biggest compliment is that Honda continues to extend our media to both internal and external advertising campaigns.

Paraiso Pictures

noreply@heyhush.com — Fri, 27 Jun 2008 07:02:42 -0700

Oh, sweet Eden, filled with trees, apples and snakes. The feature film production company, Paraiso Pictures, asked us to develop a signature animation to preface all of their releases based on their "paradise" theme. We left out the nudity, fig leaves and sexual tension, but managed to create something pretty cool anyway. Low-fi and crafty, there's plenty of temptation to go around.

"Paraiso Travel" Credit Sequence

noreply@heyhush.com — Fri, 27 Jun 2008 07:01:29 -0700

"No one should leave their seats." That was the directive underlying the creation of a credit sequence for the Columbian feature film Paraiso Travel - which set box office records in 2008. The credits became a short story in themselves - a journey from character to character - set against the the harsh realities of the American Dream for many immigrants who arrive in New York City. Visually, we developed distorted, exaggerated personas of the hero characters and stitched them together in a fluid journey from Columbia to New York. Whips. Chains. Stripper poles. It's all in there.

Winner: 38th Laus Awards for Graphic Design and Visual Communication (Barcelona, Spain, 2008)Â

Featured: Art of the Title (May, 2008)

Unilever "Day Zero"

noreply@heyhush.com — Fri, 27 Jun 2008 07:00:44 -0700

If only we could turn the back time - maybe we wouldn't have eaten that funky looking mussel… Or, we could watch FOX's series "24" with virgin eyes, seeing Jack Bauer save the world yet again. MindShare Entertainment asked us to turn back the clock in order to promote "Day Zero" - an online prequel series that went live the minute the final episode of "24" aired. We took the idea quite literally, writing a script in which the iconic events of "24" are played in reverse. We then designed and animated the spot - featured on TV and online - which un-explodes a nuclear bomb, un-crashes a helicopter, and un-fires a bullet through a pane of glass.

Random House Films

noreply@heyhush.com — Fri, 27 Jun 2008 07:00:20 -0700

You want beveled and chromed 3D typography? Some klieg lights shining in your eyes? A monumental, orchestral sound track, perhaps? Nope, not this time. Instead, we took Random House's brand - defined by the world of print publications - and catapulted it into the world of cinema for the launch of Random House Films. In the end, the piece moves us from the most intimate moments of a writer's initial conception - when the first letter is typed and the ink is dried - to an expansive cinematic world of light, color and sound.

Winner: "365: AIGA Annual Design Competition 29", Identity Systems (2008)

Nike "Nike Plus"

noreply@heyhush.com — Fri, 27 Jun 2008 07:00:03 -0700

Years in development, this top-secret love-in between Nike and Apple finally came to fruition with Nike Plus. People run with Nike running shoes. People run with iPods. What if the two could live happily ever after? This piece visualizes the experience of running with the Nike Plus system wherein you enjoy your favorite tunes and get real-time feedback. Motion tracked CG elements rise into frame and spill out in the road ahead representing your progress, pacing, goals and of course, ultimate triumph.

Acura Auto Show

noreply@heyhush.com — Fri, 27 Jun 2008 06:59:47 -0700

We like it big. And so does George P. Johnson, one of the leading exhibition agencies in the world. GPJ came to us to develop media big and small, interactive and auto-play for Acura's exhibitions at the 2007 Detroit and New York Auto Shows.Â We're talking massive showrooms, high ceilings, and loud speaker systems. A media designer's Eden. We took our knowledge of design, animation and interactivity and brought it together with GPJ's experience in building cool stuff. Cool materials. Screens with touch sensors. Physical computing gadgetry. Animatronics. Yeah, we learned a bunch. In the end, we developed a range of media that walks the line between entertaining and educational, but always stopped people in their tracks.

Nike "AirMax360"

noreply@heyhush.com — Fri, 27 Jun 2008 06:59:23 -0700

Step all over us. That's what happened when we tried to promote the AirMax360 running shoe. Sure, running on the soft, silky air beds of the AirMax360 is a treat for the feet. But what's going on in there anyway? In this Nike in-store video, we took a look inside - literally.

Nike "Flower"

noreply@heyhush.com — Fri, 27 Jun 2008 06:59:13 -0700

It's a law of nature: you will like this spot. In an effort to promote and de-mystify the Nike Sphere React clothing line for women, we developed a beautiful CG flower that opens and closes like the fibers in this new Nike clothing technology. It's hot, the clothing's pores open. It's cold, they close back up again. It's like your skin, but better designed and you have to pay for it.

Nike "Force"

noreply@heyhush.com — Fri, 27 Jun 2008 06:59:00 -0700

The name says it all. The Nike Force basketball line is all about power and breaking stuff - like your opponent's face. What could better represent this take-no-prisoners attitude than smashing glass and a killer audio signature? Check out this great bumper for the Nike Force product line.