In a beautifully collaborative relationship, we were able to work directly with the global insurance brand, MARSH. Keeping a company that large, in that many places around the globe, aligned, informed, and focused is a full-time job. Our project was to write and visualize a short film that would inspire and motivate as well as create a buzz inside the organization and out. With a unique take on a Saul Bass-inpsired aesthetic and a hero character going on an Odyssean journey, we took MARSH on a their own creative trip and back again.
Every four years, the World Petroleum Congress unites the world's most important energy companies. This year the WPC kicked off in Doha, Qatar and mcgarrybowen sought our talents to collaborate on a truly massive digital experience taking center stage at the show. Everything about the project was huge; the amount of interactive pixels, breadth of design detail and content, the rigor of working across time zones and with a host of partners from technical, to architectural, to systems and fabricators. We led the charge, envisioning a space of "living" interactive content controlled with only your body movement. A natural, human-powered interactive experience, just right for the brand.
For the launch of their online social media tool, gopogo asked us to conceive of a quirky visual concept that would attract attention. We eschewed the typical; no demo video, no how-to, no talking heads. We wanted to take their "strings" functionality and make it a visual metaphor that was impossible to ignore. Our script and art direction explored one missed connection, leading to one messy night on the town, and a whole lotta strings.
The Greatest Action Movie Ever (G.A.M.E.) was a McCann Worldgroup/Ad Council campaign to get kids active and healthy. What started as a grand, feature film-like concept of kids as action heros, HUSH envisioned as a multi-platform campaign working between TV, online, and a 1M+ fanbase of kid "actors" who submitted their own video performances to be part of the GAME. Through their own video documentation of their action-packed performances, the kids became movie stars, fighting a world of animated monsters, evil powers and creepy underground lairs (all of which HUSH designed and created). The TV spot was shot to represent lo-fi, user-generated video, which we then augmented with a kid's colorful imagination.
For the launch of their new children's product and digital platform, Chobani Champions needed to tell a compelling story to their new, young audience. Our friends at Big Spaceship reached out to HUSH to do a difficult character design project that required us to tread the fine line between an ambiguous "blank" character and true branded mascot. We then brought our characters to life in a promotional film played online and on XL screens affixed to a custom Chobani Champions tourbus.
Esquire invited us to design a media installation for the 2011 Esquire Apartment project for one of its key sponsors, Acura. We created a truly collaborative digital experience; we designed and built an interactive table as a centerpiece to display Acura's all wheel drive power distribution system. Part instrument. Part light play. Part information design. We help people touch, hear and interact in unconventional ways - in the coolest space around.
Recognition: Fast Company, by Belinda Lanks
It's not often you get to work on a project that engages people at a crucial, life-changing moment. This was the case when 160over90 asked us to develop an interactive environment for the University of Dayton's brand new admissions building. Creating a focal point during the on-campus admissions process, we had the opportunity to affect kids with a unique experience. The result was an interactive projection mixing design, real-time animation and rendering, and POV live-action footage that allows prospective students to catch a glimpse of their own future. Sure beats a handbook.
In another great collaboration with McCann Worldgroup we were asked to help launch Chicco ("KEE-KO") - a prominent European baby gear brand - in the USA. To do this, we had to call on the range of our skills as designers, developers, technical strategists, animators and all around Renaissance folk. Taking point on the project, and in collaboration with Aerva, we figured out how to pull off an interactive experience integrating the worlds of webcams, websites, Times Square billboards, on-location cameras, and everything in between. It's kinda complicated, so watch the video, then check some backstory images.
Awards: 2011 Media Post's DOOH Award for "Best Integration with Other Media..."
Our friends at Juxt Interactive, asked us to help on the installation for Toyota Prius at the 2011 Detroit Auto Show. They tapped our design and animation skills, coupled with our keen understanding of interactive installations and experiences. A mix of Price Is Right style physical interaction, and good ol' fashion slot machine gambling, the life-size triptych experience was both playful as well as informative - a tough line to walk.
The Showtime "House" project is a unique, highly publicized project celebrating its third successful year in collaboration with top architects, interior designers, and media specialists. Showtime pairs them with one of their infamous shows, and the designers are given carte blanche to transform a coveted New York City architectural space in response to the show's themes. This year, the space was set in the penthouses of Enrique Norton's recently opened Cassa Hotel and HUSH was invited to be one of the selected designers.
Check out opening night - chalk full of red carpets and step and repeats, as well as lots of red faces.
Hearst Media approached HUSH with a massive installation project for Infiniti's event space at the Classic Car Show in Pebble Beach, California. The brief was to develop technology-focused interactive media in order to promote Infiniti's command of new technology and future-thinking, and have the most talked-about experience of the entire show. HUSH directed the project with architecture firm Third Eye Studios and technology directors, Flightphase. Check out some behind the scenes.
Awards: 2011 Media Post's DOOH Nominee; 2011 Webby Nominee for "Experience & Mobile Marketing"
A compilation of design and animation work for digital and broadcast platforms. Sound design by Olivier Boni @olivierboni.
There's lots more, of course. Go check out some of our archived work across media, across platforms.
