HUSH | Backdoor

HUSH at Click09 – Defining The Future Of Digital Creativity

October 1st, 2009 tim

We spent the day at Click 2009 – ‘Defining The Future of Digital Creativity.’ Click is Creative Review’s leading digital event, Click, has three simple aims: to inspire, educate and excite.  Click provides a platform to both global award winners and niche local creative shops alike to tell the full story behind the most influential digital campaigns of 2009 and predict the trendsetters of 2010.

This was by far one of the important, and inspiring conferences I have attended this year. The room was intimate and was full of good friends, respected colleagues, a few tweeps, and luckily they are also some of the most talented minds in the digital space today. There was a seamless line between the panelists, moderator, and the audience. This was extremely conducive to an engaging, collective conversation.

Michael Lebowitz, Founder/CEO, Big Spaceship was the Master of Ceremonies and did a great job of keeping a thread between each panel and creative presentation. The discussion encompassed: Films on the internet. Interactive music videos. Creatives becoming film directors. TV on your computer. Entertainment as we know it is changing, fast. As entertainment and advertising collide. How do we as creatives, successfully bring together mediums that we thought would never mix together?

Here are a few random sound bytes, and thoughts on the day. Lars Bastholm, Chief Digital Creative Officer, Ogilvy was the voice of the Mad Men. Lars has deep understanding of the Digital Agency having put in his time at AKQA, he spoke about communication and partnerships. Tom Ajello, of POKE New York made a great case for the similarity of Weight Watchers and Dungeons & Dragons. Tom Sacchi, Co-Founder of unit9 in the UK, brought insight into how to structure a creative production house that spans the bridge between interactive and broadcast. Syrup showed the amazing work they did for Hope Act Change, and WSDIA showcased some beautiful work they did in a physical space. Jason Zada, spoke about trans-media storytelling. Vincent Morriset, director of the Arcade Fire interactive video, stunned the audience at Click NY with his beautiful work… as this was a “Digital” event, take a look at the live stream on twitter for all the tasty bits of the day, one tweet at a time.

Click wouldn’t be Click without a little audience participation. “That’s me that is,” is a panel that gives a few people in the audience the opportunity to show a little bit of what you are working on and inspire your peers. HUSH got the spotlight for a moment to present our latest mobile video release, “Big Screen” for Sony Ericsson. Check it out here. Thanks  from HUSH go out to Creative Review and the ADC for  this amazing and inspiring day

Entry Filed under: Friends of Hush, Things We Like