HUSH—Making Spaces Speak Volumes
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Designing Nike’s Speed-Inspired Camp Victory
In anticipation of the Olympics, Nike wanted to create a large-scale brand experience to engage a diverse community of fans, athletes, and media reporters at running’s epicenter in Eugene, Oregon, also known as Track Town, USA.
Develop an immersive, speed-inspired playground that embraces competition, sensory experiences, and technological greatness to reinforce Nike as the leader of sport while generating excitement, participation, and publicity on the eve of the Olympics.