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We are an experience design firm.

We design places and spaces that captivate audiences, making every minute exponentially more valuable.

Discord

Uniting Time & Space for Discord

Event Experience Design

Uniting Time & Space for Discord

Client

Discord

Challenge

Discord activated at over 60 events in a single year, yet the brand experience varied dramatically from one location to the next. With no unified system to guide teams into the brand experience realm, internal teams faced a binary choice: avoid overt branding and lose brand equity, or employ last-minute solutions that undermine brand consistency. While brand guidelines existed, they had never been translated into tangible, three-dimensional space nor an event-specific messaging system.

Opportunity

Design a comprehensive brand experience system — from strategic framework to production-ready playbooks — that empowers Discord teams to activate consistently across scales, from intimate 1:1 meetings to tentpole events like GDC, CES or Cannes. Create a physical and visual expression of Discord’s core purpose: a gathering space for connection across time, space and interest.

Barclays

Illuminating Times Square for Barclays

Media Facade

Illuminating Times Square for Barclays

Client

Barclays

Challenge

Barclays NYC headquarters at 745 7th Ave features a bold digital media facade integrated into its architecture. It serves as a major communication platform for Barclays, enabling them to signal their brand, and communicate their values to the millions of people passing through the heart of Times Square. Barclays wanted to reimagine their brand impression to foreground their impact on individuals, businesses, and the global economy.

Opportunity

Express the Barclays brand essence in a way that is both authentic and arresting in the midst of the visual complexity of Times Square. Develop a countervailing visual impression to boldly embody Barclays’ role in the modern economy.

Commonwealth Fusion Systems

Visualizing Limitless Energy with CFS

Art Commission

Visualizing Limitless Energy with CFS

Client

Commonwealth Fusion Systems

Challenge

Commonwealth Fusion Systems (CFS) recently unveiled a new, state-of-the-art campus in Devens, Massachusetts that houses offices, manufacturing facilities, and SPARC – the world’s first net energy (Q>1) compact fusion system. To inspire, empower, and champion the next generation of energy stewards paving the way for equal energy access, CFS wanted to create an artwork that represents its vision for fusion energy.

Opportunity

Engage key partners, stakeholders and guests visiting the campus with the core concepts of fusion energy and CFS’ technology. Transform the complex and hidden aspects of fusion energy systems (those at the molecular scale, or out of sight / below ground) into an inspirational visualization to support storytelling and education.

From Our Clients