Seeing Through to the Themes Within
After more than a year of strategy and concept development, we arrived at “The Window” –a set of repeated digital moves that turns each floor plate of the six story atrium into a cutaway view into the storytelling at the core of the workplace. Designed at scale and in perspective from key viewpoints, digital content appears to spill out of the building’s interior, sharing artistic, and informational expressions that engender micro interactions that invite pause, reflection, conversation and interaction.
Building Longevity with Multimodal Digital Storytelling
In parallel with our design team’s work with real estate and technology groups, we engaged intimately with representatives from their brand, marketing, and communications teams to identify the most important long-term themes and commitments, curating relevant data and information sources, and defining what makes their culture unique.
Connecting a Culture of Elite Professionals
We developed a suite of digital content modes and visualizations from these insights, challenging our design team to translate market data, sustainability goals, diversity commitments, wellness best practices, currency exchanges, and other relevant stories into artful gestures that continually engage employees in ever-changing ways and support the interpersonal connections made possible within the scale and design quality of the headquarters atrium.