Trading on Culture for Heritage Finance
As part of a broad workplace redesign and informed with critical employee feedback and insights, the institution needed to envision a new benchmark for its trading-focused workspaces. Accelerated by the technological and productivity shifts of the pandemic, they sought to optimize the experiential aspects of the workplace to maximize IRL employee connection while also leveraging the new behaviors built on two years of working remotely.
Integrate digital experiences into the atrium to generate pride in the brand, foster a sense of community, incite conversation around new ideas and relationships, and incentivize wellbeing as a function of productivity. Build an updatable, evergreen content suite that visualizes the most important themes and ideas for global brand innovation.
# Avg Daily Visitors
5520 Sq Ft; 6 Stories
Seeing Through to the Themes Within
After more than a year of strategy and concept development, we arrived at “The Window” –a set of repeated digital moves that turns each floor plate of the six story atrium into a cutaway view into the storytelling at the core of the workplace. Designed at scale and in perspective from key viewpoints, digital content appears to spill out of the building’s interior, sharing artistic, and informational expressions that engender micro interactions that invite pause, reflection, conversation and interaction.
Building Longevity with Multimodal Digital Storytelling
In parallel with our design team’s work with real estate and technology groups, we engaged intimately with representatives from their brand, marketing, and communications teams to identify the most important long-term themes and commitments, curating relevant data and information sources, and defining what makes their culture unique.
Connecting a Culture of Elite Professionals
We developed a suite of digital content modes and visualizations from these insights, challenging our design team to translate market data, sustainability goals, diversity commitments, wellness best practices, currency exchanges, and other relevant stories into artful gestures that continually engage employees in ever-changing ways and support the interpersonal connections made possible within the scale and design quality of the headquarters atrium.