Client Project

Spatializing a Platform for Stellix

Client

Stellix

Challenge

Stellix, a digital transformation company for the energy and life science industries, sought to elevate the profile and awareness of its brand. They sought to create a spatial platform to demonstrate their elevated value proposition - to demonstrate diversified services and insights, and to create a community around realizing the potential of scientific and technological innovation.

Opportunity

Reposition Stellix’s brand from vendor to visionary partner through deeper customer engagement in the service of accelerating sales cycles and diversifying revenue opportunities. Design a suite of strategically orchestrated physical environments, journeys, digital dashboards and information.
Audience Impact
# Event Attendees
350
Spatial Impact
Square Footage
6000 Sq Ft
Company Size
Employees
200 FTEs
For reference only, credit: ONUKA - Vidlik Music Video

A Dynamic Grid Brings Clarity

Biotech and energy industries are challenged by siloed, unstructured data. Stellix brings connectivity, structure and production together to accelerate knowledge. We developed a design system based on an ever-present dynamic grid structure which supports experience by guiding the journey from scientific possibility to patient impact.

Aligning Space and Story

The design system guides the customer journey, informs digital storytelling and physical/material design. The design comes to life during key segments of the experience as a dynamic, animated digital interface containing a palette of storytelling content. As the guest goes deeper into the experience, the design system shifts to an environmental framework where customers contribute ideas and explore data and insights concerning industrial-scale production.

Interaction to Accelerate Impact

The experience unfolds across three primary touchpoints: a spatial interface, an interactive crowdsourcing space, and a lab of the future.

The 270-degree digital interface merges product and space, generating excitement and clarity around Stellix’s vision to connect data, teams, and technology to accelerate progress. Powered by a custom content management system, the interface is built to evolve and scale in tandem with new data and insights.

Next, customers digitally share their expertise and insights, which are instantly transformed into a living, evolving display of data, sentiments and trends. This is an eye-catching moment of reflection and a symbol of Stellix’s commitment to information transparency.

The Future Lab bridges vision and application revealing how Stellix’s digital ecosystem connects with physical lab and manufacturing equipment. Through augmented reality (AR) overlays, the minimalist white lab space reveals the unseen but critical data that Stellix harnesses to accelerate real-world impact.

The Future Lab bridges vision and application revealing how Stellix’s digital ecosystem connects with physical lab and manufacturing equipment. Through augmented reality (AR) overlays, the minimalist white lab space reveals the unseen but critical data that Stellix harnesses to accelerate real-world impact.