Destination Retail Experience

View of dark room with architectural model in center, with thin light wrapping around space

Client Project

Revealing an Architectural Icon’s First with Related

Client

Related Companies

Challenge

Celebrated as a pivotal figure in the world of architecture, Zaha Hadid designed her first-ever New York City residential building in partnership with Related Companies—who asked us to create a sales gallery that would generate excitement and publicity through its differentiation and attention to detail.

Opportunity

Share Hadid’s one-of-a-kind creative vision by designing a multi-sensory, interactive, and customizable experience that connects luxury buyers with the groundbreaking vision and historical legacy of an internationally acclaimed architect and artist.
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