Reimagining the Way Meta Greets The World
To convey its distinct role in a changing marketplace, Meta (formerly Facebook) wanted to share a forward-looking design vision in its Global Partner Centers. High-profile guests needed to understand the company’s approach to making the world more open and connected on an individual and global scale.
Create a cohesive collection of high-touch, interactive experiences that can elegantly translate across global locations to communicate the company’s mission and culture. Celebrate the brand’s products and services, putting both small communities and large societies at the center.
# Avg Daily Visitors
80,000 Sq Ft across 6 Locations
Showcasing the Impact of Social Technology
Framed within a highly strategic narrative, we designed and integrated more than a dozen technology-led experiences to illustrate and contemplate digital behavior at the micro and macro level. We empowered visitors to engage with the brand and learn how it empowers self expression and community building—and manifests global change. Social good campaigns like the Ice Bucket Challenge were visualized abstractly, emphasizing the beautiful, exponential impacts that a viral sensation can generate.
Planning for the Future with Real-Time Insights
We developed a rich data collection and evaluation system to help analyze the permanent yet flexible experience designs to improve storytelling as the marketplace continues to evolve, new trends emerge, and the company innovates in unexpected ways.
HUSH’s ability to execute complex projects at the highest level internationally is impressive. From Menlo Park to London, from Singapore to Dublin, they were proactive, and physically and emotionally present at every crucial step. HUSH knows how to lead a project collaboratively across geography and time zones.
Max Gallo – Facebook, Experiences Lead, Experiential Marketing
HUSH is one of the best partners I’ve ever worked with. I genuinely enjoyed working with everyone and particularly appreciate your strategic thinking, candor and directness.
Beatrice Liang – Facebook, Executive Content Marketing Lead
Scaling Internationally with an Inclusive Strategy
We collaborated with Meta’s marketing, brand, design, product, innovation, and technology teams to determine each experience’s strategic approach, narrative, modalities, architectural design, and more.
Our years-long partnership enabled us to concept and deliver the experience at many scales across 10+ locations and three continents. We consulted a range of cultural advisors to ensure the experiences transcended borders and spoke to local aesthetics and traditions.