HUSH—Making Spaces Speak Volumes
Building Okta’s Brand Awareness on Broadway
As part of a broad initiative to appeal to both B2B and B2C customers, Okta (a Bay Area identity and access management technology company) wanted to launch a public-facing experience space in New York City. At its core would be compelling interactive expressions to drive brand awareness and increase sales of their digital products and services.
Create unique digital and physical experiences within the brand’s “retail” footprint that inspire visitors to explore Okta’s services and approach to identity and access management. Bring Okta’s values—including innovation, empowerment, transparency, integrity, and customer success—to light in original and unexpected ways that resonate to audiences inside and out.