Event Experience Design
Unlocking the Psych of Experience for Rippling
Client
Rippling
Challenge
Rippling’s mission is to “free smart people to work on hard problems” through their AI-driven HR technology. They bring this mission to as many professionals as possible at global B2B events where audience, expertise and a scarcity of time and attention are all at play. To engage in active dialogues with key audiences, Rippling’s leadership needed to three-dimensionalize their brand experience in a way that differentiated their product, culture and vision among a sea of sameness.
Opportunity
Develop a meticulously designed, scalable brand experience that appeals innately to the psychology of event audiences, capturing their attention, creating a magnetic pull, and supporting strategic dialogue between professionals. Ensure the design and user experience is flexible across physical scales, locations and budgets.
For reference only, credit: Keji Uematsui, Wave Motion, 1976
An Inciting Action
Rippling knows that with the right tools, individuals can have an outsized impact on their organization. It starts with an initial action that drives exponential success throughout their enterprise. The brand experience leverages this idea through visual metaphor, physical design and a central interactive user experience that puts this power in the hands of each event attendee.
For reference only, credit: Rippling
Systems Thinking
The Rippling effect brand experience is centered around a core, game-driven user-experience, and a set of associated physical and digital design elements that create a cohesive system at any scale. The radial design adjusts to the physical footprint of each event location, and the user experience is optimized to engage specific audience types around their business goals.
The experience exceeded every key KPI defined by Rippling.
- Rippling stakeholder
We set attendance and dwell time records, as well as for key customer engagement and sign-ups.
- Rippling stakeholder
A Game Mechanic Rooted in Human Behavior
A beautifully designed space is a key component to ensuring Rippling feels elevated, smart and stands out within the event landscape. But capturing the audience’s time and attention requires engineering human behavior through game mechanics, education and rewards systems.
The core game UX is easy to understand, simple to do, and quick. Solitary play makes attendees feel special, and they are instantly rewarded with both a gift and an important fact about Rippling’s expertise. In this simple trade of interests, audience members become fans and proselytizers. Their interactions quite literally ripple sound and light upwards and outwards - a signal that attracts a line of new, curious participants.
Bringing It Together
With a seamless blend of engaging digital storytelling, interactive elements, and a variety of touchpoints for demos, the space is a carefully curated user experience that reinforces brand awareness and exemplifies the “Rippling effect” of their innovative HR solutions.
