Capturing the Feeling of Fast
In collaboration with Skylab Architecture, we designed a three-part experience that sought to contain the feeling of fast. Visitors were met with a Speed Tunnel punctuated by an end-to-end LED wall and ten channels of spatialized sound all controlled by the real-time movement of athletes running on the adjacent track—triggering unique patterns of light and sound. For those outside of the stadium, this tunnel acted as a digital connection to the adrenaline-inducing events.
Next, visitors were invited to compete against one another on self-powered treadmills. As each 30-second head to head race ensued, the room’s volume would begin to intensify, getting louder as participants ran faster and more of their speed data became visualized. A leaderboard compiled all the data and provided digital awards to those who ran the fastest.
To understand Nike’s speed-driven community of runners, our team built a real-time data visualization mapping all Nike runners in the Eugene area. We used the Nike Running Club platform to source the data. The map displayed every run recorded throughout the day, spotlighting the fastest runners as they made their way through key zones of the city. This sparked competition among runners and prompted them to check their score and ranking at the Camp Victory experience.