Visualizing Sustainability for United Therapeutics
Relaying a 24/7/365 Story in Real Time
While the net-zero energy systems of the building were incredibly complex, our goal was to simply and boldly communicate that the Unisphere building operates almost like a living entity, with its own consciousness and repeated behaviors. We designed an artful, circular form inspired by the cyclical nature of the seasons, the sun and the sky, and the passage of time.
The Energy Dial—the arresting installation in the central atrium—uses real-time data to showcase the ebb and flow of the building’s energy. The sculpture shines light outward whenever the building is producing a solar energy surplus and shines light inward if it’s using more energy than is being produced. Its form, scale and behavior encourages a symbiotic relationship between occupant and building as people understand its story immediately.
Aligning on the Data-Driven Approach
To synthesize the complicated, unseen networks of energy data available from the Unisphere building, we collaborated closely with the executive team at United Therapeutics and the building architects at EwingCole.
A deep strategy phase led to a comprehensive understanding of the net-zero subject matter, from which we organized a storytelling framework that we applied throughout the building at a variety of scales, and digital/physical expressions.
We developed original artwork, environmental graphics, and digital animations that told relevant stories of sustainability that engage employees and guests every day.