Investigating The Workday Cycle
Our team explored how digital experiences can enhance the cyclical nature of the workday experience. We looked at ways to breathe life into the arrival, gathering, the rituals of meetings, and the close of the day, focusing on creating a holistic digital narrative that would support the thousands of guests who will engage Penn1 and the District at large every day.
Aligning Workday Cycles With Natural Cycles
We arrived at a core conceptual framework that reflects the behaviors of natural cycles–not their literal interpretations–with digital interventions. Many of these experiences took on the appearance of changing color tones to match that of the sun, rising and setting objects on the horizon, and ever-changing shifts in movement, connecting guests with a passage of time and aligning their activity with that of the natural world.